The story of advertising is one that always fascinates me. Each season advertisers search for creative ways to grab our attention. Now in the age were social media dominates everything we do of course brands are taking note that celebrities are somewhat "played" and we want to see regular folk we can relate to.
Gap has selected style blogger Susie Bubble, dancer/choreographer Benjamin Millepied, actors Donald Glover and Ryan Kwanten, model Yaya DaCosta (ANTM alum), and Foursquare founders Dennis Crowley and Naveen Selvadurai for this years holiday ads.
Each of them speak on their charity of choice via a series of short videos. Every time someone "Likes" one of the videos on Facebook, the featured charity gets $1 (Say “Viral30” in store and you’ll get 30% off one regular priced item.)
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